Business Analysis for Management – The Use of Charts


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BUSINESS ANALYSIS FOR MANAGEMENT demonstrates the use of charts in helping managers to make effective business decisions by mapping a company’s progress – or lack of progress. It is intended as a practical tool for managers at all levels, and as a teaching and learning aid in business studies.
In BUSINESS ANALYSIS FOR MANAGEMENT, charts portray the opportunities and problems of a fictitious company, the Alpha-Beta Corporation , over a period of twelve years.
There is a twofold commentary on each chart. What It Shows explains the technical and presentational aspects of chart design. What It Means tells the story of how individual managers are coping with the business situations revealed by the charts: is management prepared to face facts or will it hold on to convenient illusions?
BUSINESS ANALYSIS FOR MANAGEMENT shows how charts can provide vital practical evidence to guide the way ahead in real life situations in industry and commerce. The method is numerate but not mechanical. Charts and managers are shown to interact, because ultimately Business is People.
Content of Full Edition
. • The first two sections [‘ Pieces’ and ‘The Whole’] examine the company’s short-term position segment by segment and overall: results this year to date are compared with budget and with last year.
• The next section [‘ Perspectives’] is a diagnostic tool to guide corporate strategy by analysing financial performance over a period of years.
The final section [‘ New product’] monitors the impact of innovation from the initial investment phase, incurring losses, to eventual spectacular success.

Content of Kindle edition (Part One)
The Kindle Edition, BUSINESS ANALYSIS FOR MANAGEMENT (PART ONE) covers the first section ‘Pieces’ only.
The company’s short-term position is examined over period a period of about three years, segment by segment and overall: results this year to date are compared with budget and with last year.